Juels liquid lipstick is a long-wearing, waterproof, smudge-resistant, matte lip color. This saturated liquid formula delivers an intense shot of matte pigment in one easy swipe. A single application gives you smear-resistant coverage that stays put for hours. Full coverage, intense pigment, and a matte finish in an easy-to-apply liquid formula. One sweep delivers vibrant long-wearing color that sets all day.